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Frankfurter Buchmesse

07. - 11. Oktober 2026

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The Launch of NEXT, Scholastic Program

Scholastic Inc.
Scholastic Inc.
Vereinigte Staaten
Discovery Stage (Halle 5.0)
Donnerstag, 8. Okt. 2026
15:30 - 16:00 | Europe/Berlin

Halle 5.0

Discovery Stage (Halle 5.0 | C147)
Englisch
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Beschreibung

Hosted by: Scholastic- Jennifer Powell, Gayley Avery & Abigail McAden

 

As children's reading proficiency declines across the United States and international markets, publishers face an urgent challenge: how can they engage a new generation of readers? In this session, Scholastic Inc., the world's largest children's book publisher, explores the latest reading trends and shares its response to this growing concern. Drawing on both US and international data, the panel will discuss how innovative publishing formats can help reconnect young people with reading, highlighting NEXT, Scholastic's accessible and highly engaging series that bridges traditional fiction and graphic novels.

Hosted by Scholastic