Before your next publishing, marketing or sales decision, it helps to know where to look. Jacira Silva and Mariana Bueno of Nielsen BookData walk through the studies that track Brazil’s book industry, covering production, sales, digital formats and book-buying behaviour. The session is aimed at independent authors and publishing, marketing, sales and metadata teams who want to know which study fits which question, what it can and can't answer, and how to put the findings to use.