#BookTok has changed how books are discovered, discussed, and bought. Now, new data from across Europe is revealing how that influence is evolving—from the readers joining the community to the genres, authors, and titles reaching new audiences.

Bringing together TikTok and leading European publishers, this session will explore what these changing reading habits mean for the industry. What can publishers learn from the books breaking through on #BookTok? How can they turn discovery into lasting engagement? And as the community broadens, how should publishing strategies evolve alongside it?

Joining the panel discussion:

• Eda Nur Tun, Head of Social Media & Digital Marketing at dtv Verlag
• Simone Belack, Senior Content & Social Media Manager at Bastei Lübbe AG / LYX Verlag
• Additional panelists to be announced

The session will be moderated by Sahra Al-Dujaili, Group Vertical Director Consumer Goods DACH at TikTok.

Drawing on new European bestseller and audience data, the panel will discuss how publishers can make #BookTok work for their authors, their backlists, and their business—and what its influence could mean for the future of reading.