Every book market has its own rhythm, its own reading habits, and its own negotiation demands — and navigating that diversity is the daily challenge for anyone leading digital distribution on an international scale. In this talk, Jonatas Eliakim, Head of Customer Experience at Bookwire Brasil, draws on more than 15 years in publishing to discuss how the company builds partnerships with platforms around the world, the behind-the-scenes work of international negotiations, and the growing role of disruptive business models in how ebooks and audiobooks reach readers. He also explores the trends reshaping how audiences consume publishing content across markets with very different reading cultures.