This session shows how publishers can turn proprietary content and institutional knowledge into an AI-ready strategic asset that they own, control and can monetise. We will cover:

• The AI technology: what really sits behind AI products, and which parts publishers should own versus rent
• IP ownership with AI: licensing, platform partnerships and ownership models, and the contract questions every publisher should ask
• Possible business models: explore the business models that can be built behind the AI products for B2B, B2C and even B2B2C.
• Knowledge frameworks that create a moat: why structure, authority and professional workflows matter more than the content alone
• A live use case: a walkthrough of a leading medical publisher's AI deployment in daily professional practice

Who should attend
  Publishers, rights and licensing managers, digital and product leaders, and anyone shaping AI strategy in professional, academic or STM publishing.