Generative AI is rewriting how readers find, evaluate, and trust published work. Search is becoming synthesis. Bylines compete with model output. The signals audiences once used to decide what is credible are shifting under everyone's feet.

In this session on the Frankfurt Book Fair's Innovation Stage, Jonathan Munk separates the anchors from the drift: the parts of a publishing business that must stay fixed (trust, editorial judgment, first-party relationships) from the parts that can and should move (formats, distribution, and the surfaces where discovery happens).

You will leave with a practical frame for deciding where to defend, where to adapt, and how to keep your audience's trust while the ground keeps moving.

​​​​​​​Please note: Frankfurter Buchmesse Trade Visitor Tickets will be scanned upon entry to this professional event.