The way we discover audiobooks is fundamentally changing. Short search queries are becoming complex questions, search results are becoming answers, and individual touchpoints are increasingly turning into conversations with AI, while clicks from traditional web searches are declining. At the same time, the amount of content competing for our attention continues to grow.

How is this changing the customer journey for audiobooks? And what does the shift from search to AI mean for visibility and discoverability? Carsten Lambrecht from Bookwire and Fabely explores why discoverability needs to be rethought in the age of ChatGPT, Claude and Co.

Speaker: Carsten Lambrecht