From Manga to Graphic Novels : Understanding the Global Comics Opportunity
Beschreibung
Comics and graphic storytelling continue to attract readers around the world, but what's driving growth in one market isn't always reflected in another. In this session, two NielsenIQ BookData experts will explore the latest trends across Europe and Latin America, looking at how categories such as manga, franco-belgian comics, superheroes and standalone graphic novels are performing in different territories. We'll highlight the authors, series, publishers and genres making the biggest impact, and use exclusive French and UK consumer research to look at who's buying comics today and how those audiences are changing. Part presentation, part conversation, this session will offer a practical, data-driven view of one of publishing's most exciting and fast-moving sectors.


