Präsentation
Beginnt in
3
Wochen4
Tage20
Stunden22
Minuten8#IPDF (International Publishing Distribution Forum): New ways of approaching direct-to-customer relations
Federación de Asociaciones Nacionales de Distribuidores de Ediciones (FANDE)
SpanienGlobal Stage (Foyer 5.1/6.1)
Beginnt in
3
Wochen4
Tage20
Stunden22
MinutenBeschreibung
The market is changing. There is a growing trend amongst publishers towards building direct relationships with consumers, with new objectives arising from more and better data and new tools. We will discuss this and why publishers are seeking to expand these direct relationships with their readers to make them more enduring.
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