Unique You: How Individuality Works and Why it matters

NO-ONE LIKE YOU HAS EVER LIVED ON THIS PLANET BEFORE NOR EVER WILL AGAIN.

You have Unique Individuality (UI).

This is a book like no other – the first comprehensive exploration of human individuality.

It is a big idea that we take for granted much more than we take seriously.

Nigel Nicholson has written a compelling analysis, packed with stories from people from all over the world, to reveal, with brilliant elegance and clarity, the science, art and craft of being Unique You.

It is a work for our times.

• Our UI is the door to freedom from our age of anxiety and identity confusion.
• It is our last and strongest line of defence to AI, Artificial Intelligence
• It decodes the most challenging conundrums of relationships, culture, our dark side and creativity.
• It offers relief from enslavement to social media and self-comparison
• It shows how we can liberate human potential by organising and managing people as unique individuals
• It offers practical guidance for Unique You at every step, across all areas of the life journey

This remarkable book will change your perspective on yourself and everyone you know.